Jose Castelar Cairo, also known as Cueto, can rest easy. No one has broken his cherished world record for the longest cigar - yet.
But it's bound to happen. The longest-cigar competition is the ultimate game of one-upmanship.
When I met Cueto in 2002, he had rolled a modest little 36-foot cigar.
"I take pride in my work," he told me for a newspaper story about Cubans' penchant for world records.
Since then, the competition has gotten much fiercer. Cueto's chief rival is Puerto Rican Patricio Pena, who has rolled a 135-foot stogie. In May, the Cuban beat him with a 148-foot whopper, Reuters reported.
"It's madness," Cueto's wife Maria told CNN in this report.
You can see Cueto in action in this YouTube video.