Friday, June 19, 2009

Che Guevara's granddaughter pushes veggie revolt


Lydia Guevara: Do as I say - or I'll shoot you with a baby carrot
Photo credit: Associated Press

Che Guevara's 24-year-old granddaughter promotes vegetarianism in a PETA campaign that debuts in South America in October. PETA spokesman Michael McGraw told the AP:
We say the best way to save animals is not to eat them.
In the print ad, Lydia Guevara wears a red beret, camoflage pants and bandoliers of baby carrots. McGraw said the photo:
...very much evokes the tag line of the ad, which is 'Join the vegetarian revolution.' It's an homage of sorts to her late grandfather.
I think the photo could be better, no fault of Guevara's. She looks OK, but she's holding her left arm at an odd angle, like she's about to lean on a wall - and missing. That fist should be raised, defiant, pointing skyward.

Oh, well. It's easy to criticize from afar. Maybe the campaign will include some more exciting shots.

PETA, which stands for People for the Ethical Treatment of Animals, will launch the ad in Argentina where Che Guevara was born.

The AP describes the Guevara ad as "semi-nude." I don't know about that. All I see are baby carrots.

Below are photos from past PETA ad campaigns.









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